B2B Marketing Manager
Job Position: B2B Marketing Manager Job Description: Kaspersky Lab - Dubai - Functions: Develop and execute all aspects of B2B marketing plan, working with META Head of Marketing, SMB and Enterprise Sales Channel; Develop and execute B2B marketing plans that focus on new customer acquisition and nurturing campaigns; Develop campaigns that align with industry vertical focus in B2B segments: SMB and enterprise related; Develop materials that follow Kaspersky brand guidelines and align Kaspersky and messaging for compelling customer value; Manage and track all plans and report on activities in regards to costs, proof of performance, and ROI for B2B marketing; Lead Demand/Lead Generation integrated marketing campaigns for B2B to build a continuous sales funnel/pipeline Deliver world-class partner service, including cultivating and managing key business relationships; Build relationships with internal departments and outside agencies and consultants as required to effectively execute on
